Sotheby’s International Realty Recognized as 2017 America’s Most Trusted Residential Real Estate Brokerage

Sotheby’s International Realty ranks highest in trust among residential real estate brokerage brands according to Lifestory Research America’s Most Trusted® 2017 Residential Real Estate Brokerage Brand Study released today. The study, based on 6,299 consumer surveys, tracks how trust impacts the evaluations of residential real estate brokerage brands by home shoppers.

As the 2017 Lifestory Research America’s Most Trusted® Residential Real Estate Brokerage Brand, Sotheby’s International Realty produced the highest Net Trust Quotient Score, followed in order by (2) Berkshire Hathaway Home Services, (3) Better Homes and Gardens Real Estate, (4) ReMax, (5) Keller Williams Realty, (6) Prudential Real Estate, (7) Century 21, (8) Realty One Group, (9) Coldwell Banker, and (10) ERA. Visit for index scores and study details.

“Trust is at the forefront today in how people judge brands, products and companies,” said Lifestory Research President Eric Snider. “Trust is a foundational need that people have when looking for a new home and Sotheby’s International Realty is a brand that home shoppers trust.”

America’s Most Trusted®, in its fifth year, is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. Product categories included in the 2017 research program include: home builders, active adult resort home builders, faucets, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential real estate brokerages. Trust is measured through a Net Trust Quotient Score in which brands are divided into three categories: “advocates,” customers who feel a significant trust toward the brand; “neutrals,” those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and “antagonists,” who are skeptics with little, if any, trust in a specific brand.

Source: Lifestory Research
Lifestory Research is a trusted national independent market research firm passionate about customers, employees, brands and the science of influence.

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Donna Pfanner
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